FRANCE 98 – Official Suppliers – DANONE
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For the World Cup, Danone is launching its first-ever international advertising campaign. The World Cup is experienced through the eyes of a child whose wildest dream comes true: a chance to kick a penalty during a World Cup match. The commercial, broadcast in 29 countries, has a universal message: ”Believe in your dreams. Play Danone.” | |
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Every day, on its own website, Danone presents a new dream, to share with the entire world. It also sponsors a sweepstakes offering World Cup tickets and Hewlett-Packard computing kits. |
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| For the second year in a row, Danone will bring together the junior teams of Europe’s most prestigious clubs to help them ”believe in their dreams.” On May 3, 1998, the juniors from 16 European clubs will play at the Parc des Princes in Paris, along with 2 Latin American clubs (Atlante-Mexico / São Paulo – Brazil). It’s a first step toward a worldwide Danone Cup! | ||
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A competition organized by Danone for thousands of children from disadvantaged areas of Mexico, Brazil, South Africa: the perfect way to help integrate youngsters into society, through healthy competition and team spirit. The winners will come to Paris to face the finalist French team on the occasion of the 2 World Cup semi-finals in Marseille and Paris. More than ever, the dream becomes reality! |
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Danone is at the heart of this event, with training workshops where 250,000 children can measure their kicking power by radar against the scores of today’s greatest players. |
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| And more than 300 promotional events around the world! Learn more at the Danone World Cup website and on the shelves of the stores where you buy Danone products. |
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