TEMPLATE – FRANCE98 – Press Release
Paris, 10 October 1997
GEODIS, Official Equipment Supplier to FRANCE 98
On Friday 10 October, Fernand Sastre and Michel Platini, Presidents of the French Organising Committee, signed a partnership agreement with Alain Poinssot, Chairman and Chief Executive Officer of the GEODIS group, making GEODIS a FRANCE 98 “Equipment Supplier” in the realm of organising logistics.
This partnership contract completes the team of World Cup “Equipment Suppliers”, which now contains sixteen partners.
The GEODIS Group joins an impressive list of suppliers which already includes the hotel group ACCOR, the R.A.T.P. (Paris metropolitain railway network), the Frisquet company, the Arjo-Wiggins Group, the Lafarge Group, Guilbert, the S.N.C.F. (France’s national railway network), Primagaz, France Secours, Générale Location, Yves Saint Laurent, Caterpillar, Bosch, Algeco and Doublet.
GEODIS’ scope as a company stems from its wide range of competences in the fields of transport and logistics. It consists of 4 complementary branches of activity : Distribution and Parcels business unit, Full Loads business unit, Business Unit, and Overseas business unit.
For this, the GEODIS Group calls upon on many brand-names with a high reputation in their various markets, including:
in France: Calberson, Bourgey Montreuil, Extand, Tailleur Industrie
abroad: Cavewood (U.K.), Calberson Overseas Network, Teisa (Spain), Zust Ambrosetti (Italy).
The new partnership is in line with the policy of sports sponsorship already practised by GEODIS, the most recent example being in sailing, when the company backed the victorious Christophe Auguin in the Vend_e Globe Challenge.
By the terms of this contract, the Business Unit branch of GEODIS will be exclusively managing equipment stocks and warehouses at each of the 11 FRANCE 98 venues during the Football World Cup.
The Business Unit will also be overseeing supplies for the venues, and the conditioning and preparation of all the equipment stocked there, meaning 400 or 500 different product categories (including computers, fax machines, gifts, drinks machines, printed matter, clothing, advertising panels, office material, publicity items and video equipment).