World Cup FRANCE 98 – Press Releases
Paris, 3 June 1997
Cyanamid team up with FRANCE 98 for the World Cup
On the advice of its French subsidiary Cyanamid Agro, the American Group Cyanamid signed an agreement with the French Organising Committee, which makes Cyanamid products ” Official Crop Protection Products ” for the next World Cup.
Cyanamid now become one of the “Official Products and Services” team, a title it may use on all its world-wide communications.
In signing up with FRANCE 98, American Cyanamid, the world’s 9th largest agro-chemical company (1996 revenues of FF 10 billion), bears witness to its internationalism and in particular its commitment to the French market. Cyanamid Agro, the second largest of the group’s subsidiaries after Brazil, is a major concern in its own right and the 7th largest agro-chemical firm in France.
Cyanamid Agro, which produces 95 % of its products on French soil, is also France’s fifth biggest plant protection company in terms of workforce. The company has two industrial plants in Europe – both in France – from where it exports 55% of its production to 60 different countries around the globe. It also carries out research at its experiment farm in Gers, the European outpost for its World Research Centre in Princeton (USA) and its 6 experiment bases.
In teaming up with the World Cup commercial affiliates, the Cyanamid Group’s image will be considerably bolstered. The partnership contract will confirm Cyanamid’s reputation as a dynamic market leader that produces first-rate products.
The company’s current objective is to acquire 8% market share and FF 1 billion in revenues by the year 2000. And in doing so, to become a major player in the agricultural industry with a top-quality product. Cyanamid also hopes that its support for the World Cup will bring the countries farmers closer to the event, and provide them with the opportunity to express their enthusiasm and support for their national team in 1998.
To do this, Cyanamid is to launch an appeal in the agricultural press for farmers to sign their names and send their best wishes to the French team through a column in the French national sports newspaper ” L’Equipe “.
Cyanamid would also like to share the ” World Cup fever ” with its strategic distributors by organising various entertainments and sponsorships.
More than ever before, Cyanamid will be putting its innovative range of products, its concern for quality, its modern marketing techniques and its local distribution and sales networks to work for the farming community.
