World Cup FRANCE 98 – Press Releases
19 September 1996
Danone: Official Dairy Product of FRANCE 98.
The French Organizing Committee of World Cup Football and Danone Group announced today the signature of a partnership agreement in which Danone becomes an Official Supplier of the 1998 World Cup, an agreement which was initiated by Franck Riboud, President of Danone Group and Michel Platini and Fernand Sastre, Presidents of the Organizing Committee. The signature of this eighth agreement allows the French Organizing Committee to close its principal partnership program. Some 21 months from the kick off of the World Cup, the CFO has reached the objective if set: reunite at its side eight official suppliers for this planetary event.
Danone, Official Fresh Dairy Products of FRANCE 98.
Danone Group is France’s largest food group, ranking third in Europe and seventh in the world. Danone is the world leading producer of dairy products.
The agreement underscores the appeal of Danone dairy products, whose natural goodness and nutritional qualities make them ideal for sports enthusiasts, both amateur and professional. The Danone brand is synonymous with health, fitness and well-being.
” Our partnership also reflects Danone’s international strategy ” said Franck Riboud, Chairman and Chief Executive Officer of Danone Group. ” Danone is committed to becoming a major world brand and reference point for consumers around the globe. BSN’s decision to adopt the Danone branded products already total more than FF20 billion “.
The 1998 World Cup will be the main sporting event of the end of this century, attracting the greatest media coverage, far greater than the Olympic Games. This event will draw an accumulated television audience estimated at 37 billion, making it a unique opportunity to strengthen the brand image of the Danone brand around the world and, especially, in those countries where Danone is already present.
Danone will be making an active contribution to the success of this event which, by its scale and impact, will also help enhance the international standing of its home country, France.
