World Cup FRANCE 98 – Press Releases
Paris, 7 July 1997
BOSCH, Official Equipment Supplier to FRANCE 98
Fernand Sastre and Michel Platini, Presidents of the French Organising Committee for the 1998 World Cup, and Patrick Mermilliod and Wolf-Henning Scheider, respectively the President and Chief Executive Officer, and the Managing Director (tools division) of Robert Bosch (France) Ltd, have signed a partnership agreement making Bosch an Official Equipment Supplier to FRANCE 98.
This contract gives exclusive marketing rights for the coming Football World Cup to Robert Bosch (France) Ltd in the realm of portable electrical tools.
World-wide and European leader in this range of products, Bosch is also number one in France, with a 32% share of the market. The company enjoys a reputation second to none amongst professionals and with the general public, since it not only provides top-quality goods and customer service, but also makes regular innovations in its field. It was BOSCH that first brought out the jigsaw and the eccentric sander, and more recently the first cordless drills, delta sanders and electric scrapers.
The BOSCH Group is established throughout the world, and has a major foothold in France, which represents the group’s largest market apart from Germany. The French subsidiary, with a workforce of 9,400, posted revenues of FF 11.3 billion in 1996 together with FF 4.9 billion in export figures. All of the group’s divisions are represented in France, including automobile parts, car radios, cellular and business telephones, electrical appliances, boilers and portable electric tools.
BOSCH is the thirteenth company to become an “Official Equipment Supplier” to the Football World Cup. It joins the hotel group ACCOR, the RATP (Paris metropolitan area rail network), the Frisquet company, the Arjo-Wiggins Group, the Lafarge Group, Guilbert, the SNCF (France’s national railway network), Primagaz, France Secours, Générale Location, Yves Saint Laurent and Caterpillar. Two more companies will shortly join the list.
