September 1997 – N° 28 – ENGLISH

September 1997 – N°28 REPORT The media and the World Cup The enthusiasm of journalists the world over for FRANCE 98 is proof indeed of the wide scope of the event. But in order to accommodate the media and provide them with the best possible working conditions, the CFO has an enormous task in front of it, in terms of logistics, technology and sheer numbers of people. Journey through the world of media and telecommunications. With Pierre Troisgros PARIS Two new recruits News

EDITORIAL PUTTING ON A SHOW No-one is in any doubt that FRANCE 98 will be the single most important media event at the end of this century. For just over a month, France and the ten World Cup stadiums will become the biggest open-air theatre in the world, and one to which the eyes of 37 billion television viewers – in terms of cumulative audiences for all the broadcasts – will be glued! One of the chief tasks of the French Organising Committee, as stage director of the whole event, will be to provide 9,500 media representatives with top-quality facilities and state-of-the-art technology, all made possible through the brilliant skills of our Partners. But we always bear in mind that the principal actors in the coming World Cup will be the players themselves, who will be writing the script as they go along. And with the support and enthusiasm of 2.5 million spectators, they will all be contributing equally towards making FRANCE 98 an unforgettable moment of sport and celebration. Fernand SASTRE Michel PLATINI

DR

Mairie de Paris

Tempsport

F. Seguin

J. Prevos

Allsport

C. Liewig

JJ. Brochard